who are you , What kind of products do you use ; What kind of products to use , What kind of person will you be .
And when in a society , All of us accepted that , It will become a consensus . This kind of consensus will in turn form for everyone “ Discipline ”, Internalize this indoctrinated concept , become “ Own ideas ”.
thus ,“ circle ” That's what happened .
therefore , What is the premium of the brand ? It is certainly a kind of credit and guarantee , But more importantly ： Brand Premium , It's essentially a “ division ” The price of , It's a ticket .
You pay the price , You have a “ others ” Differentiated qualifications and capabilities .
You don 't have to show yourself , Enrich oneself , And rely on “ Have a label ” itself , You can be somebody , Gain a sense of self-identity pleasure .
Repeated consumption of a brand , You become a brand “ believer ”, Yes “ brand loyalty ”( I personally dislike the word ), So it can be produced psychologically “ We are the same kind of people ” Experience of .
and then , Start around the brand , establish , Divide the circle , Start to emphasize “ We are different from you ”.
But in essence , Such barriers and barriers , It shouldn't exist ： What do you like? , What can I do for you? , Just use it —— Isn't that the most natural state ?
above “ brand ” Two words , Can be specifically replaced by any clothing brand , Skin care brand , Mobile phone brand , Computer brand , Automobile brand , Even a hobby , interest ,“ craft ”, All applicable .
Idol industry , Fashion industry , Brand religion , Most areas of interest , Almost all by this “ Consumerism gear ” Driving forward . They are essentially , It's all one by one “ circle ” And “ Self identification ” 's membership card .